earthbeat

Cyklone Tidal Energy

Transformation
Kunde
youth4planet
Jahr
2021
Leistungen
  • Branding
  • Webdesign
  • Motion Design
  • Composition

earthbeat is an offshoot of youh4planet. Therefore, the concept is similar: Young people all over the world – target group approx. 18-25 – are invited to participate in a video challenge on the topic of sustainability. The earthbeat team offers free online workshops on storytelling, film and interview techniques, financed by partners and sponsors (including UN organizations).

The appearance should be based on youth4planet – but still stand for itself. For example, the colors and font are identical. However, there is a visually visible “beat” that runs through the image and video material and symbolizes the fact that we are all connected with each other and with everything. And it is strongly worked with gradients. So there is a colorful filter for background images, which is automatically applied when you add it to the website. I also reproduced the filter for Photoshop to process images for social media.

Inhalt

  • Saphire Blue
  • Permanent Geranium Lake
  • Maximum Yellow Red
  • Persian Green
  • Light Gray

Logo and Logo-Animation

The brand symbolizes the rhythm of life, which connects people, nature and ecology. It communicates the character of earthbeat as a proactive and optimistic platform for young people from all over the world. The logo animation brings out this positive energy even more. For different formats I made variants of it in 3 different lengths (from 3 – 10 seconds).
Long version
With subline (micro)
Micro version
Short version

Website

The website serves the target group (20-25 year old young people from all over the world) as a platform to register and inform themselves about the earthbeat challenges. The colorful character, inspired by the Instagram filter generation, symbolizes cultural diversity.

Instagram sticker for stories

For the earthbeat COP26 tour and the associated social media campaign, I created, among other things, in-house Instagram stickers for stories. The 2-month campaign brought earthbeat about 700 new followers on Instagram alone.
SDG Wheel
SDG Wheel
SDG Wheel
SDG Wheel
SDG Wheel
SDG Wheel
SDG Wheel
SDG Wheel
SDG Wheel
SDG Wheel
previous arrow
next arrow

Story examples

Tram clips

To promote the earthbeat COP26 tour these teasers ran in the Luxembourg Tram (train).
earthbeat COP26 Tour Promotion in the Luxembourg Tram
Promotion Clip 1 for Luxembourg Tram
Promotion Clip 2 for Luxembourg Tram

Social Media

The tour was accompanied mainly on Instagram and Facebook. For example, with statements from young people who were interviewed by the earthbeat team. I edited them, subtitled them and added the earthbeat branding to the lower thirds. Furthermore, there were diary posts with a visualization of the route. To these diary posts there was always a small text contribution.
Instagram post with lower third and branded transition
earthbeat COP26 Diary Facebook / Instagram Post

Image filter

For the branding I have developed 2 young and cheerful colorful image filters. These are applied automatically on the website. For all other areas of application (e.g. print) I have programmed a Photoshop filter.